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Beginning as a one-man operation, he worked in every position the business required – from trips back to the Scandinavian furniture fairs to place orders, to picking up furniture shipments from the pier in San Francisco, displaying product in the store, advertising in the local newspaper, selling the furniture and filling out delivery orders by hand, to loading the merchandise in the back of his van to cart off to the customer.He still appreciates the relationships with his early customers, recounting stories of how they would insist that he sit and join them for dinner after an evening delivery, and how they became loyal to his philosophy on modern design. This is the man who furnished mid-century modern homes up and down the west coast in the 1960’s and 1970’s.